Technology has advanced and web browsers handle animations much better than they have in the past. Animations used to be flashy and distracting – it’s only the truly young now who can’t remember the days of the flying toaster or hamster dance. However, 2018 will usher in a new era of subtle and useful animation. Expect to see scroll-triggered animations and animated logos.
Scroll-triggered animation has been on the rise lately and as it doesn’t require large amounts of data to download to the device or browser to look beautiful. Smooth transitions are easy to accomplish with this method and used creatively, scroll-triggered animations not only appear intriguing to the viewer but can help demonstrate your product or service. This kind of animation, when correctly thought out, coded, and applied to the design of your website, help your brand by making your company look more professional and modern than competitors.
If we bring in flat design again, keeping the clutter at bay but using the scroll feature as a function and not just form, scroll-triggered animations help define the design of the site. This is accomplished by having the smooth transitions that occur as the user scrolls actually form the blocks or sections of the site: learn more scrolls to “about us” which scrolls to “our services” which scrolls to “our process” and so on. A good designer and experienced developer can skillfully devise ways to keep each transition interesting to the viewer and relevant to your business.
Additionally and most importantly, scroll-triggered animations literally pull users to conversion points by incentivizing them to scroll to contact forms and other lead generating elements on the site.
Animated logos are also a subtle but powerful trend that can be extremely helpful for your business and your website. Dynamic visuals are more memorable to our minds and more easily comprehended, which is one of the reasons why video content is so popular and useful. The company logo is always the most memorable part of a company’s brand – or at least, it should be if your marketing department is doing its job. Joining this with This means that animated logos, even if they aren’t extremely flashy, help with brand awareness and help keep a company “top-of-mind.”
In addition to keeping your company memorable, animated logos help tell the story of your brand and your company – much more than a fixed normal logo can. They can help evoke emotions through imagery or transitioning colors, so if your product or service is more complicated, animations can actually help define your business more fully to your potential customers – imagery is important! Above all, your logo is one of the first images of your business that your customers come into contact with, so it needs to impart lots of positive emotions quickly and immediately. Animated logos are surprising and different from what most users have usually seen, making interacting with it pleasurable and fun. 2018 is definitely the year that animation made it’s comeback.
The Internet of Things (IoT) uses technology to connect devices to the internet. Examples of IoT include smart light bulbs, such as the Phillips Hue and apps that help you track down your lost keys (how did they end up in the refrigerator AGAIN?). Websites will most definitely be using IoT technology. In 2018, expect to see IoT interfaces on websites that allow you to interact with smart devices. A smarter website means a more complex backend, but a professional web developer will get you connected and create an interface that’s simple to use.
Source: Top 10 Web Design Trends for 2018 (https://www.theedesign.com/blog/2017/top-web-design-trends-2018)